Security-Native Product Marketing
Product marketing for the companies securing tomorrow
Security-native product marketing for hypergrowth cybersecurity startups and emerging tech companies. We speak your language because we've lived it.
$50M+
Pipeline generated
3x
YoY lead generation
2x
Sales win rate
$4B+
Client valuation growth
Services
Security-native product marketing
Whether you're an early-stage startup finding your footing or a legacy player ready to move fast again, we bring security-native expertise to accelerate your growth.
Go-to-Market Strategy
Launch products and enter new markets with proven GTM playbooks, from messaging frameworks to sales enablement programs that increase win rates.
Product Marketing
Translate complex technical capabilities into compelling narratives that resonate with CISOs, security practitioners, and technical evaluators.
Sales Enablement
Equip your sales team with battlecards, objection handling, competitive intelligence, and training programs that accelerate deal velocity.
Compliance & Frameworks
Position your solution against critical frameworks like FedRAMP, PCI DSS, CIS Benchmarks, and MITRE ATT&CK to win regulated enterprise deals.
Content & Thought Leadership
Create technical white papers, blog content, and analyst briefing materials that establish credibility and drive organic discovery.
Analyst & PR Relations
Build relationships with Gartner, Forrester, and industry analysts to secure coverage and improve your position in market reports.
Selected Work
Results that speak for themselves
We measure success by the outcomes we deliver: pipeline generated, deals closed, and market positions won.
Supply Chain Security
Chainguard Product Launches
Launched Chainguard Images Directory and AI Images for ML supply chain security. Drove thought leadership in HelpNetSecurity and The New Stack, and supported the Docker partnership announcement.
$4B+
Valuation growth
Application Security
Hunted Labs GTM & Research
Led GTM and market research for Hunted Labs, a Series A startup backed by Red Cell Partners. Researched adversarial nations, defined research strategy, and worked closely with partner Carahsoft.
Series A
Red Cell Partners
Automotive Security
BlockHarbor Brand & Product Launch
Led brand relaunch and new product line GTM for BlockHarbor, a leader in automotive cybersecurity and critical infrastructure protection.
Auto
Critical infrastructure
Research & Press
Wired & Press Coverage
Authored original security research on critical vulnerabilities in the easyjson open-source library, earning organic coverage in Wired and Cyberpress.
Wired
Organic press
About Us
Security-native from day one
Frequency Labs brings a decade of product marketing experience at high-growth cybersecurity companies including Chainguard, Aqua Security, Auth0 (acquired by Okta), Uptycs, Lineaje, Hunted Labs, BlockHarbor, and Globalscape (acquired by Fortra).
Our security roots run deep. At Globalscape, we experienced security and software supply chain challenges from the inside out during the early days of MFT server security. That firsthand experience shapes how we approach every engagement today.
Most recently at Chainguard, we launched flagship products including the Chainguard Images Directory and Chainguard AI Images for ML supply chain security. We drove thought leadership that landed in HelpNetSecurity and The New Stack, and supported major partnership announcements including the Docker and Chainguard alliance for secure containers.
We've led go-to-market strategy for companies from early stage through $4B+ valuations, driving outcomes like tripling YoY ARR, 3X lead generation, and doubled sales win rates. Our expertise spans software supply chain security, cloud security, application security, identity, automotive security, and critical infrastructure protection.
We partner exclusively with hypergrowth cybersecurity and emerging technology startups who need a marketing leader that can translate complex technical concepts into compelling go-to-market strategies.
Security-Native
We've spent a decade inside the cybersecurity industry, from threat intelligence to compliance frameworks. We don't need a primer.
Speed to Value
Startup velocity requires rapid execution. We deliver results in weeks, not quarters.
Trust First
We handle sensitive go-to-market intelligence with the same rigor you apply to protecting your customers.
Get in Touch
Ready to accelerate your growth?
Whether you're preparing for a product launch, scaling demand generation, or repositioning for your next funding round, we'd love to hear about your challenges.
Email us at
hello@frequencylabs.devBased in
Texas